Strategic Destination Planning
We will work with you to create strategic plans and strategies that are designed to make your destination a compelling place to visit. We focus on identifying sustainable opportunities for the future that communities and businesses can harness together – opportunities that spread the benefits of tourism and allow visitors and residents alike to celebrate what makes the destination distinctive.
Our approach is based on fully understanding the question, ‘where are we now?’, before beginning to look at new directions. Whether it is for a local, regional, provincial/state or national destination, we adopt an interactive engagement process that ensures a wide level of participation in planning for the future. In working with key agencies and decision makers to explore new and smarter ways of moving forward, we keep the concept of sustainability at the core of all conversations.
Experience and Product Development Planning
We offer leading expertise in experience development planning – creating experiential theme-based plans that differentiate a destination or route and animate the underlying essence of place.
Through an in-depth analysis of a destination and what makes it distinctive, its markets, and its underlying stories, we develop a narrative framework that provides the structure for thematic visitor experience and product development.
This approach is based on immersive consultation, and plays an important role in building cohesion and collaboration between communities, tourism businesses, agencies and local governments. The destinations that we have worked in have experienced measurable growth in the value of tourism, a reduction in seasonality, and an increase in visitor offerings.
Corporate Planning
We work with destination marketing and management organizations, public sector authorities, and tourism businesses to facilitate strategic corporate and business planning.
We focus on understanding internal and external perspectives on your role; we facilitate discussions that incorporate market and industry trends and ways of navigating through disruption; and we work closely with you to assess your corporate strengths and vulnerabilities and your overall positioning. This provides a basis for strengthening your organizational structure and developing your road-map for the future.
Other Areas of Work
Market research, market planning, destination marketing and feasibility analysis.